A Superman movie ad I created for Oak and Luna, originally planned as a possible product placement in James Gunn’s Superman. The ad was supposed to appear on a large screen in Metropolis behind Superman, so I needed it to be instantly recognizable even if it appeared for only a few seconds.
Since we didn’t know how long the ad would be visible in the movie, I kept the Oak and Luna logo on screen the entire time, so there would never be a moment where the brand was missing. I used the Dots bracelet and animated it flying around the Oak and Luna logo. The bracelet circles the logo, stops for a moment to reveal the letters spelling “SUPER,” in an S shape before flying out of frame and looping back in.
In the end, the placement didn’t happen, so we used the video as a standalone ad alongside the movie release as a subtle hint to the original idea.